This POV will outline recommendations for optimizing search marketing experiences on tablet devices.
Savvy digital marketers know the importance of multi-channel strategies; the industry was born as consumer behavior shift towards online content. The rapid adoption of smartphones and tablet devices has created another new channel to reach consumers.
Consumer search behavior is no longer confined to the desktop. By the end of 2011 Google expects 16% of their total searches to come from mobile devices. Apple just released iPad 2 and there are nine alternative tablet devices just around the corner1. Apple sold 14.8MM iPad units in 2010 and some analysts estimate Apple sold close to 1MM iPad 2 units in the first weekend2. It is reasonable to expect search volume on tablet devices to grow with consumer adoption.
Read Full Article Here: http://razorfishsearch.com/2012/03/02/double-take-rise-tablet-devices/#sthash.LwgKCR92.dpbs
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